Fred Perry

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Fred Perry
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Price: $69.99
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Price: $69.99
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Price: $69.99
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Price: $69.99
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Price: $69.99
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Price: $69.99
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Price: $69.99
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You Save: $15.01 (18%)
Price: $69.99
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You Save: $15.01 (18%)
Price: $69.99
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You Save: $15.01 (18%)
Price: $69.99
List Price: $85.00
You Save: $15.01 (18%)
Price: $69.99
List Price: $85.00
You Save: $15.01 (18%)
Price: $69.99
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You Save: $15.01 (18%)
Price: $69.99
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Launched at Wimbledon in 1952, the Fred Perry polo shirt was an immediate success. The brand is best known for its laurel logo, which appears on the left breast of the tennis shirts. The laurel logo (based on the old Wimbledon symbol) was stitched into the fabric of the shirt instead of merely ironed on (as was the case with the crocodile logo of the competing Lacoste brand).

The polo shirt was only available in white until the late 50s when the mods picked up on it and demanded a more varied colour palette. It was the shirt of choice for diverse groups of teenagers throughout the 1960s and 70s, ranging from the skinheads to the Northern Soul scene and Manchester's very own "Perry Boys.".
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